About us


In 1990, Dario Antonioli opened his first store in Milan under its original name DMAGAZINEoutlet in via Montenapoleone 26, one of the most famous shopping high-streets in the world.

The success was immediate and DMAGAZINEoutlet became one of Milan's leading multi-brand shopping experiences, housing nearly 3000 national and international brands in a unique Milanese location.
In 2004, DMAGAZINEoutlet expanded its brick-n-mortar to Via Forcella 13, in Tortona district, an area that anyone in the fashion industry has visited at least once. It continued its growth and in 2008, four years later, opened a larger store in via Bigli 4. In that same year, DMAGAZINEoutlet was recognized by Forbes for being one of the “World's Best Outlet Stores”. In 2012 DMAGAZINEoutlet moved around the corner from Montenapoleone 26 to via Manzoni 44, one of Milan's most culturally recognized streets.

Where trendy meets classic, customers thrive in creating their style mixing Italian luxury brands with worldwide emerging and renowned designers. Its success has been largely recognized by local fashion hunters, as well as international visitors from around the world.

Our Boutique Outlet Experience:

  • Nearly 3000 national and international authenticated brands
  • Hundreds of new arrivals every week
  • Constant sales and promotions to benefit from
  • Clothes, shoes, bags and accessories for both men and women

DMAG’s strong and trusted relationship with top Italian boutiques since its inception in 1990 by Dario Antonioli guarantees an outstanding assortment of original and high-quality products that vary in season and collection. 
Find us in almost any shopping guide pinpointing top Milan fashion locations. Follow us on Facebook, Instagram and Pinterest and subscribe to our Newsletter to keep up with all the latest news and offers.

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