About us


In 1990 Dario Antonioli opened his first store in Milan under its original name DMAGAZINEoutlet on via Montenapoleone 26, one of the most famous shopping high-street in the world.

The success was immediate and DMAGAZINEoutlet became one of Milan's top multi-brand shopping experiences, housing nearly 3000 national and international brands in a unique Milanese locations.
In 2004 DMAGAZINEoutlet expanded its brick-n-mortar to Via Forcella 13, an area where anyone in the fashion industry is sure to have visited at least once. It continued its growth four years later opening a larger store on via Bigli 4 in 2008. In that same year, DMAGAZINEoutlet was recognized by Forbes for being one of the “World's Best Outlet Store”. In 2012 DMAGAZINEoutlet moved around the corner from Montenapoleone 26 to via Manzoni 44, one of Milan's most culturally recognized streets.

Where trendy meets classic, customers thrive in creating their style mixing Italian luxury brands with worldwide emerging designers. Its success has been largely recognized by local fashion hunters, as well as international visitors from around the world. The Boutique Outlet Experience:

  • Nearly 3000 national and international authenticated brands
  • Hundreds of new arrivals every week
  • Constant sales and promotions to benefit from
  • Clothing, shoes, bags and accessories for men and women

DMAG’s strong and trusted relationship with top Italian boutiques since its inception in 1990 by Dario Antonioli, guarantees an assortment of origianal high quality products that vary in season and collection and are always fashion relative. 
Find us in almost any shopping guide pinpointing top Milan fashion locations. Follow us on Facebook, Instagram and Pinterest and subscribe to our Newsletter to keep up with all the latest.

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