Cookie Policy
Information pursuant to art. 13 of EU Regulation 2016/679 (GDPR) and applicable national legislation on the processing of personal data
Premise
This website uses so-called cookies. Pursuant to Article 13 of Regulation EU 2016/679 (GDPR) and applicable national legislation on the processing of personal data and cookies, this Cookie Policy clarifies what cookies are and explains which are used and for what purposes. The full Privacy Policy of the website can be found at the following link: Privacy Policy.
1. Website owner
The Data Controller is Proiezione S.r.l. (hereinafter “DMAG”) with registered office at Via Alessandro Manzoni 44, 20121 - Milan (MI). VAT no.: IT09287400155 - E-mail: customerservice@dmag.eu.
2. Definition of cookies
Cookies are small text files sent by websites to the terminals of users who visit them. After being stored on the terminals, they are sent back to the same websites upon the user's next visit from the same terminal (“first-party cookies”). While browsing a website, the user may also receive cookies on their terminal from websites or web servers other than the one being visited (“third-party cookies”) set by different domains. This may occur because the visited website may contain elements such as images, maps, sounds, or links to web pages from other domains residing on servers different from that of the requested page.
The duration of cookies can vary. There are temporary cookies (limited to a single browser session), which deactivate automatically when the user closes the browser; and persistent cookies, which have a predefined expiration date and remain stored and active on the user's hard drive until they expire or are voluntarily deleted, continuing to collect information during different browsing sessions.
3. Cookie classification
3.1 Technical cookies
Technical cookies are used solely to allow the user to navigate the website and to use its full functionality. They can be first-party or third-party cookies, as they are not always managed directly by DMAG.
Some technical cookies, “navigation cookies,” are essential to provide the user with an optimal browsing experience or to enable the registration of a user profile, allowing access to private areas or online purchases. Navigation cookies are usually temporary.
Other technical cookies, “functionality cookies,” are useful for storing certain user preferences (e.g., language, browser type, or country of origin) without having to reset them during subsequent visits. Functionality cookies are often persistent.
3.2 Analytical cookies
Analytical cookies are used on the website to collect statistical information, in aggregate or non-aggregate form, on the number of users accessing the website and how they use it.
3.3 Profiling cookies
Profiling cookies are used to collect personal data and create a user profile based on preferences expressed during web browsing. They allow targeted advertising messages based on the user's tastes and habits.
Under current privacy regulations, the installation of such cookies requires the user's prior consent.
The user is free to prevent the installation of profiling cookies at any time without affecting the ability to visit the website or access its content. Disabling profiling cookies does not mean the user will stop seeing ads; however, the displayed ads may not reflect their interests.
4. Cookies used
4.1 Technical cookiesThe following technical cookies are currently used on the Site:
| Provider | Cookie | Function | Duration |
| DMAG | cc_cookie | Remembers viewing of the cookie usage banner | 6 months |
| DMAG (PrestaShop) | PHPSESSID | Identifies the current user session | Session |
| DMAG (PrestaShop) | id_lang | Stores the user-selected language | 20 days |
| DMAG (PrestaShop) | id_currency | Stores the user-selected currency | 20 days |
| DMAG (PrestaShop) | cookie_notice_accepted | Records acceptance of cookie usage | 1 year |
| DMAG (PrestaShop) | recently_viewed | Stores recently viewed products | 20 days |
| DMAG (PrestaShop) | isLogged | Indicates if the user is logged in | Session |
| DMAG (PrestaShop) | cart | Identifies the user's active cart | 20 days |
As required by current privacy and data protection laws, these cookies do not require the user's prior consent. However, the user may choose to disable them via browser settings.
Please note that blocking or later deleting technical cookies may compromise the ability to access or fully use the Site.
The following analytical cookies are currently used on the Site:
| Provider | Cookie | Function | Duration |
| Google Inc. (Host: DMAG) | _ga | Used by Google to distinguish users | 2 years |
| Google Inc. (Host: DMAG) | _ga_container-id | Used by Google to maintain session state | 2 years |
| Google Inc. (Host: DMAG) | _gid | Used by Google to distinguish users | 24 hours |
| Google Inc. (Host: DMAG) | _gat | Used by Google to throttle request rate | 1 minute |
| MailJet | _mjcb | Records tracking consent preference | 1 year |
| MailJet | mailjet_session | Manages session for forms or subscription widgets | Session |
| MailJet | mailjet_user | Identifies authenticated or registered user via form or widget | Session |
Analytical cookies on the Site are first-party cookies as they are installed directly by DMAG. They help send data externally, specifically to Google Inc. for Google Analytics services.
These cookies do not require prior user consent as the data collected is aggregated and the user IP address is anonymized.
You may block these cookies at any time without affecting your ability to browse or use the Site.
To disable Google Analytics tracking, install the opt-out browser add-on from Google.
More info: https://tools.google.com/dlpage/gaoptout
The following profiling cookies are currently used on the Site:
| Provider | Cookie | Function | Duration |
| MailJet via email | Tracking Pixel (1x1 transparent) | Tracks email opening for statistical and marketing purposes | Until the email is deleted or based on service duration |
| MailJet via email | Tracked links (UTM parameters and unique ID) | Tracks clicks on links in emails for profiling and marketing | Variable (depends on link and MailJet tracking system) |
Profiling cookies on the Site may be first-party (installed by DMAG) or third-party (provided and managed by others). They help send data externally, specifically to Meta Platforms Inc. for Meta Pixel services.
Profiling cookies are installed only with your prior consent. Data collected may not be anonymized, and third parties may access and associate them with your IP address.
When you access the Site, a banner informs you about profiling cookies.
If you consent, DMAG will store your preference via a technical cookie. The banner will not reappear on future visits.
If you delete this cookie, your consent record is lost, and the banner will reappear.
You can block profiling cookies at any time without affecting your access to or use of the Site.
Email tracking systems (like MailJet pixels or tracked links) are not cookies but tools embedded in marketing emails. These cannot be managed via browser settings but by withdrawing consent to receive marketing emails (e.g., via unsubscribe link in each email).
5. Cookie settings
To manage, disable, or delete cookies, please refer to the instructions from the following browser manufacturers:
– Internet Explorer
– Microsoft Edge
– Google Chrome
– Mozilla Firefox
– Safari
– Opera
Settings may vary for mobile browsers.
Blocking all cookies, including technical ones, without exception for this Site may prevent navigation or full use of features.
To disable third-party cookies, follow the privacy notices of third-party providers that install analytical cookies (see Art. 4.2). Disabling them applies not only to this Site but all sites where they are used. This won’t affect navigation or functionality.
If third-party cookies are disabled, the cookie banner will still appear, but no disabled third-party cookie will be installed if the user closes the banner or interacts with the homepage.
